4 years of professional practice · SK / UA / EN

Design. Measure. Market. Optimise. Repeat.

Web design, analytics and marketing for small businesses in Slovakia and the EU — built as one loop, not three separate services.

Design Measure Market Optimise

Three services. One system.

A website, its analytics and its marketing aren’t separate projects — they are one system that runs from design through measurement to improvement, and back. I design the page, measure what visitors do on it, bring the right people to it, and use what the numbers say to make the next version better. You can start with any single part — but every part is built to hand over to the next one.

See how the system runs →

Web design

Where the system starts — a site designed to convert, and to be measured from day one.

What it is

Design and build of small business websites: structure, content hierarchy, visual design and a working site. Every design decision is made with measurement in mind, so from the first day you can see what visitors actually do.

Who it is for

Small businesses and sole traders who need a site that brings enquiries — not just a business card. Both new sites and redesigns of existing ones.

Deliverables

Site structure and content outline
Clickable prototype
Design system (colours, type, components)
Built and launched website
Handover notes

How it connects

The design defines what gets measured (analytics) and where campaigns land (marketing). A page built without a measurement plan is a page you can’t improve.

Data analytics

The hinge of the system — numbers that decide what happens next.

What it is

Setting up honest measurement — what visitors do, where they come from, where they drop off — and turning it into decisions. Tracking plans, dashboards and regular readings of what the data says.

Who it is for

Businesses that have a website or campaigns running but decide by feel. Also anyone whose analytics was "set up once" and never checked.

Deliverables

Measurement audit of the current setup
Tracking plan (what is measured and why)
Analytics configured, with a consent-safe setup
Dashboard with the handful of numbers that matter
Written findings with recommended actions

How it connects

Analytics is the hinge of the loop: it scores the design and the marketing, and tells the next round what to change. This is the background the whole offer stands on.

Marketing

What feeds the system — visitors brought in deliberately, measured before they are admired.

What it is

Planning and running marketing that a small budget can afford: content, campaigns and channels chosen from data rather than fashion — and every campaign wired to measurement before it launches.

Who it is for

Businesses ready to bring visitors to a site that is worth visiting. Especially useful right after a redesign, when the loop is fresh.

Deliverables

Channel and audience recommendation
Campaign plan with budget split
Content plan
Launch of agreed campaigns
Post-campaign reading: what worked, what to change

How it connects

Marketing spends money; analytics proves what it bought; design turns the visit into an enquiry. Running one without the others is where budgets leak.

Method

Most websites are built once, launched, and left alone. Mine are built to learn. One loop, four stages — and the fourth stage starts the first one again.

Design & structure

Understand the business, structure the content, design and build the page.

Output: Prototype, design system

Measurement & analytics

Define what success means and wire the site to measure it.

Output: Tracking plan, dashboard

Marketing

Bring the right visitors — campaigns and content aimed at the goal.

Output: Campaigns, content plan

Optimisation

Read the data, test changes, keep what works.

Output: Test log, decisions, next round

The loop closes

Stage 4 is not the end — it is the brief for the next stage 1. The data shows which page underperforms, the design changes, the measurement confirms, the marketing adjusts. Each round is smaller and cheaper than the first, and the site gets better instead of older.

Want the whole loop, or just one turn of it?

I’m Yevheniia Varchuk — a data analyst who designs websites. 4 years of practice taught me that a beautiful page is a hypothesis, not a result. I work in Slovak, Ukrainian and English.

More about me →

Get started

Pick what fits, tell me about your project, and I’ll reply with a concrete scope and price.

Audit & diagnostics

€500 · one-off

The price is final. I am not a VAT payer.

Includes

Review of the current website and analytics setup
Written findings document
Prioritised action list
One call to walk through the results

Excludes

Implementation of the recommendations (that’s the full loop or custom work)
Ad spend

Good first step if: you have a site and a feeling something’s wrong, but no numbers.

Full loop

€1,500 · project

The price is final. I am not a VAT payer.

Includes

Everything in stages 1–4 once through: site design and build
Tracking plan and dashboard
Launch of the first agreed campaign
One optimisation round with a written decision log

Excludes

Ad budget (paid directly by you)
Content I don’t produce (e.g. photography)
Ongoing work after the first round (that’s Ongoing optimisation)

Good first step if: you’re starting fresh or ready to rebuild properly.

Ongoing optimisation

€1,500 · per month

The price is final. I am not a VAT payer.

Includes

Monthly data reading
Agreed test or change implemented each month
Short written report
Adjustment of running campaigns

Excludes

Major redesigns (quoted separately)
Ad spend

Good first step if: the loop is running and you want it kept turning.

Something else / custom

Describe it in the form and I’ll quote individually.

Choose →

Tell me about your project

I reply to every enquiry personally, within 3 business days.

Prefer email or a call? test@email.com · +421 900 000 000 · Mon–Fri 9:00–17:00 CET · Slovak, Ukrainian, English spoken.